Toronto shop wants people to know it's not a subway station

Latest Videos

One of Torontoâs more upper crust neighbourhoods just got a serious dose of eccentricity in the form of this sign adorning the Yorkville outpost of Deciem: The Abnormal Beauty Company.

Bay station has several exits and entrances on Cumberland, Bellair, and Bay, and this beauty store location is right next to the entrance on adorable little Critchley Lane right near its intersection with Bay.

Though this sign is likely all for attention, it might actually be helpful to rushed commuters who can barely spare a second to look up.

For those unfamiliar, Deciem is a Toronto beauty boutique that makes its own products near Richmond and Parliament and reps all kinds of independent hair, skin, and cosmetics brands.

Their retail locations have been rapidly popping up all over Toronto in neighbourhoods like West Queen West, Kensington and in Cabbagetown.

Latest Videos

Join the conversation Load comments

Latest in Fashion & Style

Canadians are sharing what's actually worth buying at Dollarama

Beautiful store in Toronto is famous for its hats and clothing inspired by the outdoors

Toronto small business owner closing shop to 'run away with the circus'

Toronto shop owner says last 3 years have been a real struggle

Toronto mall will start locking its doors overnight and locals are not surprised

Canadian thrifters sick of Value Village marking up Dollarama items

Last chance for Canadians to take advantage of Costco membership deal

Toronto's favourite Value Village about to close for condos but a new one is coming